What is Social Media Analytics?
Social media analytics analyzes social media platforms to understand their influence on the public and their corresponding impact on your organization. It is like an invisible eye that can see what people do online and offline. As a result, it allows you to make decisions based on actual data collected over time.
Ways on How Brands Can Use Social Media Analytics for Marketing Decisions
1. Find the right audience and create a successful marketing campaign
Analytics can show your company which social media platforms are more successful in reaching the target audience. By doing this, you can find new ways to attract more clients. You can also find recent trends by analyzing which content gets viral on different platforms.
2. Understand your customers better
This analysis helps you understand the behavior of your potential customers, what kind of person they are, and how you should approach them to achieve your business goals. It allows you to make a better personalization of your offers and to achieve a higher conversion rate.
3. Measure your activity
Online marketing is all about measurable outcomes, so measuring your social media analytics will allow you to track the influence of different activities on achieving set goals. It can help you decide how much money they should spend on each activity and what result they will perform in terms of ROI (return on investment).
4. Check the effectiveness of your social media activities
Analytics will help you understand how people perceive your brand. It shows which type of content makes a positive impression on customers and which they should avoid. It lets you see your relationship with your clients and what kind of customer behavior brings the highest conversion rate.
5. Map out your social media strategy
It is essential to get the most effective results from your online marketing activities. Knowing who you are on social media and what kind of content gets the most significant reaction will help you to create a clear strategic plan for all upcoming campaigns. It will allow you to determine which type of information will benefit the customers and which they should avoid.
6. Optimize your resources
Analytics can show you how effective your social media team is. For example, if you have ten different social media managers, it will show you how many followers each manager has, their engagement rate, and which kind of content they use to attract more people. This information allows you to determine how much money they should spend on salaries, marketing campaigns, and social media development.
Benefits of Social Media Analytics To a Brand
1. Knowing the customers
Analytics lets you understand what is happening with your brand online and offline. It will enable you to determine how effectively you communicate with your clients, what content is more beneficial for the audience, and how many people are involved. You can also find out which social media platforms affect your business most.
2. Enhance communications
Analytics shows how effectively your sales and marketing teams constantly improve your business results. It lets you know how they are performing, where they can improve them, and what kind of content is required to achieve specific goals.
3. Develop a brand loyal customers
Using analytics, you can monitor how many people buy your products or services because of other people’s recommendations or how many loyal customers you have online. These active clients buy your products and recommend them to other customers.
4. Find new customers
Analytics allows you to distinguish which social media platforms are the most effective in reaching your target audience. This kind of research helps you find new income sources by showing you what kind of person is interested in your product or service and if they are ready to buy it.
NetbaseQuid’s Social Media Analytics represents a quite advanced social media monitoring feature. It will allow you to understand how your customers use social media and how well they perceive your brand. It will help you gain an opportunity to predict better results for your business and plan the optimal campaign strategies that you need to achieve the best results.